Intellectual property gives you the legal right to prevent others from stealing your invention, brand, logo or design, the intangible assets at the core of your business. Protecting these rights determine the success of your business in the long run. IP as an asset is a critical issue in business of all sizes and complexity. It is always good to protect your IP assets before introducing yourself in a new market.

An individual with an innovative idea who hasn’t begun to trade, or a start-up or a small business, which has just started operating, or an established entity trying to develop a new product or build a new brand- IP is for everyone. It is always recommended to secure your IP before launching your product or licensing it. IP is for everyone. Your IP assets will differentiate you, deliver you competitive advantage, help you in securing funds, increase licensing opportunities and go on to drive revenue.